FINN-X Services
At FINN-X, I help small businesses create simple, human customer experiences that make people feel they truly matter. Instead of complicated frameworks and buzzwords, I focus on clear, practical improvements that fit your reality—and your resources.
Today, customers have endless options. They can change their minds in a heartbeat about where to spend their money. Too often, business owners only notice the damage when negative reviews start to appear and it already feels late.
I don’t want you to get that far with your customers.
With a Finnish Heart, perseverance, and integrity, I combine consulting, training, content creation, and creative work to support your customer experience from strategy to execution. Together, we’ll look at the whole journey—how customers find you, how they’re welcomed in, how your team serves them, and how you stay in touch over time.
Below, you’ll find the different ways we can work together.
Most clients start with a Customer Experience Audit, then move into Experience Design & Fix, Training & Team Support, and, when needed, Content Creation, Creative Studio, or an Ongoing CX Partner role.
- Customer Experience Audit
- Experience Design & Fix
- Training & Team Support
- Content Creation (Finnish & English)
- Creative Studio
- Ongoing CX Partner
FINN-X Services
My services combine customer experience consulting, business operations, training, content, and creativity—always delivered with a Finnish Heart and a focus on long-term relationships.
Most clients start with an audit, then move into design, training, content, creative, and sometimes an ongoing partnership. Below you’ll find the different ways we can work together.
1. Customer Experience Audit
Start Here – Understand Where You Stand Today
The FINN-X Customer Experience Audit gives you a clear picture of what your customers are actually experiencing at key touchpoints—and where you may be losing them.
What I look at:
- Customer insights and data
- Customer journey and touchpoint mapping
- Personas and customer profiles
- Market research and context
- Surveys, feedback loops, and reviews
What you receive:
- A practical summary of what’s working and what isn’t
- Clear, prioritized recommendations you can act on immediately
- A simple roadmap for next steps (with or without me)
Ideal for:
Small businesses who feel something isn’t quite working in their customer experience, but aren’t sure where to start.
Let’s talk more if Audit – Light: Review of key touchpoints + short findings summary OR Audit – Deep Dive: Full journey review, personas, and a detailed action plan is the right option for you.
2. Experience Design and Fix
Turn insights into better experiences and smoother operations.
Once we understand your current situation, we move into designing and improving your customer experience and supporting operations.
Areas we can work on together:
- CX strategy and implementation
- Customer onboarding
- Improving sales processes
- Cross- and up-sell tactics
- Linking channels so the experience feels consistent
- Operations improvements that support the customer journey
- Omni-channel and lifecycle marketing
- Drip campaigns and automations
- Targeted marketing campaigns
- A/B testing to learn what works best
What you receive:
- Customer journeys that feel clear, simple, and consistent
- Practical changes to processes, tools, and communication
- Customer experiences that match what your marketing promises
Ideal for:
Businesses ready to move from “we should improve” to “here’s exactly how we will.”
Let’s discover together which option fits your needs: Experience Fix – Core: Focus on your most important journey (for example, onboarding) OR Experience Fix – Full Journey: Multiple journeys and channels, phased over time.
3. Training & Team Support
Help your people deliver the experience every day!
Great customer experiences don’t live in strategy documents—they live in your team’s daily actions.
What this can include:
- Training for sales, marketing, and customer service teams
- Practical workshops on service behaviors and communication
- Curriculum planning for ongoing CX-focused learning
- Support in planning and running customer-focused events
What you receive:
- Teams who understand what kind of experience you want to deliver
- Simple tools, language, and habits that make customers feel valued
- A culture where “making customers matter” is the norm
Ideal for:
Businesses with teams who interact with customers and want everyone working in the same, customer-focused way.
If training and team support is close to your heart, let’s talk more. I offer Training Sessions: One-time workshops or short series, as well as Ongoing Team Support with regular training and check-ins over several months.
4. Content Creation
Clear, human language for your customers
Words shape how your customers experience your business. I write and edit content in both Finnish and English, with a special focus on European and Finnish companies working with the US market.
What I can help with:
- Website content and landing pages
- Articles, newsletters, and blog posts
- Marketing copy (emails, campaigns, sales materials)
- Onboarding and training handbooks (internal and external)
- Website editing and updates (Wix, WordPress, GoDaddy)
What you receive:
- Clear, natural language that sounds like you
- Content that supports your customer experience and business goals
- Messages that are easy to understand—for both Finnish and international audiences
Ideal for:
Businesses who know what they want to say, but need help finding the right words.
We can always start off with a Single Project: one website, campaign, or key piece OR I can help you as an Ongoing Content Partner with Monthly or quarterly content support.
5. Creative Studio
Visuals, stories, and concepts that bring your brand to life
Alongside consulting and content, I also personally create visual and creative materials. With an MA in Culture and Arts, I bring a creative, human touch to how your brand looks and feels.
What I can create:
- Social media visuals and simple graphics
- Visuals and copy for presentations and internal materials
- Concepts and scripts for short-form videos (for social, website, onboarding, or explainer content)
- Creative ideas and storytelling for campaigns, launches, and customer stories
- Design and content for marketing materials (postcards, flyers, QR code materials, business cards, etc.)
What you receive:
- Consistent, on-brand creative materials that match your customer experience
- Visual and story ideas that feel warm, human, and true to your business
- A creative partner who understands both the strategy and the execution
Ideal for:
businesses who want their brand and customer experience to feel aligned—from strategy and words to visuals and stories.
Ready? We can start with Creative Projects: One campaign, series of visuals, or video concepts. If you are looking for more, I can jump in as your Creative Partner providing ongoing creative support for your brand and channels. Let’s talk.
6. Ongoing CX Partner
A long-term partner for your customers and your business
Sometimes you don’t just need a project—you need a partner. As your Ongoing CX Partner, I stay with you beyond the initial audit and fixes, helping you keep your customer experience, content, and creative aligned as your business grows.
What this can include:
- Regular check-ins on your key customer journeys and touchpoints
- Continuous improvements based on new data, feedback, and results
- Ongoing support for your team, trainings, and internal communication
- Steady support for content and creative needs over time
- A trusted external perspective focused on your customers
What you receive:
- A consistent partner who knows your business, your customers, and your goals
- Less guessing and reacting—more steady, intentional improvement
- Support that grows with you as your business and customer base evolve
Ideal for:
small businesses who want a part-time, long-term customer experience partner instead of hiring a full-time CX role.
With Ongoing Support – Lite, you’ll get monthly check-ins and priority support. Ongoing Support – Plus gives you a deeper involvement in strategy, team support, and content/creative across the year. I’m here for you.
How to work with FINN-X
Most clients work with me in phases:
- We begin with a Customer Experience Audit.
- We move into Experience Design & Fix to improve your key journeys and operations.
- We support your people through Training & Team Support.
- We add Content Creation and Creative Studio services where they’re most needed.
- If it’s a good fit, we continue in an Ongoing CX Partner role.
If you are not sure where to start, we can have a short conversation about your current situation, and I’ll recommend a starting point that fits your needs and resources.
Interested? Let’s talk and find the right way to work together for you and your customers.
FINN-X Clients
FINN-X has been providing Customer Experience services since 2018 with a main focus on helping smaller businesses gain an advantage with their customers over the big competitors. I have been fortunate to work with some truly amazing companies across various industries.
FINN-X has also provided pro bono work for those in the most need – because every now and then, we all need a helping hand. We have collaborated with other businesses and volunteering is also a big part of FINN-X ideology. We have had the chance to volunteer many hours with different organizations along the way.
Finn-X Services
I offer an array of services because let’s be honest, Customer Experience is not just one department, it is part of your entire company. Think about all the different sectors a customer touches while doing business with you, and those are all the areas where Customer Experience is needed.
- Customer Experiences
- Business Operations
- Teaching and Training
- Sales and Customer Service
- Marketing
- Content Creation in Finnish and English
FINN-X Work examples
We do so much behind the scenes! From newsletters to revamping proposals. Improving billing processes to restructuring sales emails. Training staff to create drip campaigns, etc.
We also do visual work and here are a few examples of our marketing and sales materials.
Linking & Correctness
One key thing with all things related to CX is linking. To maximise your visibility it is important to make sure your marketing strategy works and you get the best return on investment. To give a simple example, if you have an event coming up, it should first be on your website with additional information. You should have unified material created for it from flyers to images. The event should be shared on your social media channels with a direct link to the event registration page. If this page is different than the event on your website, remember to link the event registration page back to your website “for more information”. Track the likes, shares, reposts, etc. Learn what works so you can keep on doing that and improve the areas that do not seem to bring the results you are looking for.
Always make sure your contact information is correct in all channels: phone number, email, website, links, social channels, etc. And remember to be consistent and add them to all of your channels. That way, you just made it easy for your customers to reach out to you and they are not chasing to find the right number to call. TIP: Sometimes the best way to do this is to pretend you are the customer and how would you navigate through the journey.
More FINN-X work examples:
Like what you see?