Customer Experience Consulting for Small Businesses

Customer experience consulting with a Finnish heart, built for small businesses.

I help you turn everyday interactions into simple, memorable experiences that keep customers coming back. My focus is on calm, practical improvements that are easy for you and your team to deliver every day.

Based in Florida and working remotely across the US and internationally, I bring Finnish roots and US market experience together. I understand how European – especially Finnish – companies think, and how to translate that into success in the US market.

When customers have endless options, the businesses that win are the ones that build loyal, long-term relationships through consistently good experiences. If things feel confusing, rushed, or impersonal, people rarely complain – they simply don’t return.

Let’s change that. Together, we’ll:

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Spot the gaps

Identify where your customer experience is breaking down – before it shows up in bad reviews.

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Create memorable moments

Design simple, memorable touchpoints that make doing business with you a pleasure.

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Make customers feel they matter

Leave customers feeling seen, heard, and genuinely eager to come back.

At FINN-X, everything I do is rooted in perseverance, integrity, and a truly Finnish heart.

Let’s talk

Meet Jonna, Founder of FINN-X

Hi, I’m Jonna – a twin mom, entrepreneur, and founder of FINN-X. I help small businesses create calm, thoughtful customer experiences that make people feel genuinely cared for.

My purpose is simple: help you make your customers matter. My goal is to turn that into better retention, stronger loyalty, and a business that feels good to run.

I bring together:

A background in marketing and sales
An MA in Culture and Arts
An MBA in Customer Experience Management (CXM)
A Yellow Belt in Lean Six Sigma
A Finnish heart and international outlook

Together, this means I understand how your customers think, what they value, and how to turn that into experiences that keep them coming back.

Why FINN-X

Every customer deserves to feel that they matter. With a Finnish heart and an international perspective, I help you create straightforward, human customer experiences – no buzzwords, no overcomplication.

What I do

I connect what you’re selling with what your customers are actually buying. By understanding their needs, expectations, and journey, I help you design clear, simple experiences at every touchpoint.

How we work

We start by understanding your customers and your current experience, then identify the gaps and design practical improvements you can actually implement – no gimmicks, just honest, straightforward CX support.

FINN-X Services

At FINN-X, I help small businesses create simple, human customer experiences that make people feel they truly matter. From first impressions to long-term loyalty, we’ll shape your customer journey so it feels clear, warm, and consistent.

Here’s how we can work together:

Customer Experience Audit

Understand where you stand today. I review your customer journey, touchpoints, and feedback to find where you might be losing customers—and where small changes can make a big difference.

Experience Design & Fix

Turn insights into action. We redesign your key journeys and operations so your customers feel valued at every step and your business runs more smoothly.

Training & Team Support

Help your people bring great customer experiences to life every day. I offer practical training and workshops for sales, marketing, and customer service teams.

Content Creation

Find the right words. I write and edit clear, human content for your website, newsletters, and customer communications—in both Finnish and English.

Creative Studio

Bring your brand and customer experience to life with visuals, ideas, and stories. I create warm, human concepts that feel true to your brand.

Ongoing CX Partner

Need long-term support instead of a one-time project? I can act as your ongoing customer experience partner—refining journeys, supporting your team, and keeping content and creative aligned over time.

Let’s shape your customer experience together.

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Clients I’ve been proud to support

Since 2018, FINN-X has supported small businesses and organizations across different industries – from commercial clients to pro bono and volunteer collaborations.