Category: Mindset

  • Lego Duplo girl and boy figures standing among colorful blocks, each holding a tiny coffee cup, symbolizing playful twin life, coffee rituals, and the balance between family and customer experience.

    Twin Mom Entrepreneur: Let the Play Begin

    Twin Mom Entrepreneur: Let the Play Begin In our guest room, the floor is often covered in Duplos and wooden blocks, magnetic trains, and safari and farm animals living in peace with the dinosaurs. Palm and birch trees frame the imaginary towns, and tiny play coffee cups—already missing a few sips and followed by a…


  • “Jonna posing hands on hips in front of doodles, symbolizing her ‘color outside the lines’ approach to customer experience and leadership.”

    Coloring Outside the Lines: Finding My CX Niche

    I lead best when I lead as myself. I’m pushing back against the notion of being confined to a single box. I don’t want to stay neatly within the lines; I want to explore, experiment, and create freely. The Turning Point: Leadership & Innovation During my Master of Culture and Arts (Creative Design Management) studies…


  • Clouds with emerging light and text saying the fear is still there, just different.

    Fear, Then and Now–From Finn Fear to the Mouse That Feared Nothing

    In 2019, I wrote a blog post called “Finn Fear – Fear of the Unknown.” Back then, my fear lived mostly in my head: self-doubt, comparison, and the feeling of being small in a big, loud country. I had moved from Finland to the US, and I suddenly found myself surrounded by more competition, more…


  • Scrapbook collage with a letter from my future self to my present self, surrounded by motivational phrases and icons like a hearts, faith, and a clock.

    10 Years From Now: A Letter From My Future Self

    Lately, I’ve been thinking about how we talk to ourselves when things feel uncertain—especially as entrepreneurs.There’s a lot we don’t say out loud: the slow seasons, the rejections, the quiet fear that maybe we’re not good enough after all. So I wrote a letter from my future self to my present self. Maybe you need…