FINN-X

Customer Experiences with a Finnish Heart

  • A minimal Scandinavian-style hero image showing light birch wood blocks stacked as a small house foundation with a single pink brick being carefully placed on top, symbolizing strengthening Lean foundations with creativity. Text on the image reads ‘Depth Over Decoration’ and ‘Continuously, Creatively Lean’

    Continuously Creatively Lean: Strengthening My Lean House Foundations Through Basics

    In a world that often celebrates speed, badges, and “leveling up” as quickly as possible, I’m choosing something different: depth over decoration. As a twin mom entrepreneur and founder of FINN-X – customer experiences with a Finnish heart – I don’t have endless time or energy. Every course, project, and commitment has to matter. That’s…

    Jonna

  • Lego Duplo girl and boy figures standing among colorful blocks, each holding a tiny coffee cup, symbolizing playful twin life, coffee rituals, and the balance between family and customer experience.

    Twin Mom Entrepreneur: Let the Play Begin

    Twin Mom Entrepreneur: Let the Play Begin In our guest room, the floor is often covered in Duplos and wooden blocks, magnetic trains, and safari and farm animals living in peace with the dinosaurs. Palm and birch trees frame the imaginary towns, and tiny play coffee cups—already missing a few sips and followed by a…

    Jonna

  • “Jonna posing hands on hips in front of doodles, symbolizing her ‘color outside the lines’ approach to customer experience and leadership.”

    Coloring Outside the Lines: Finding My CX Niche

    I lead best when I lead as myself. I’m pushing back against the notion of being confined to a single box. I don’t want to stay neatly within the lines; I want to explore, experiment, and create freely. The Turning Point: Leadership & Innovation During my Master of Culture and Arts (Creative Design Management) studies…

    Jonna

  • Clouds with emerging light and text saying the fear is still there, just different.

    Fear, Then and Now–From Finn Fear to the Mouse That Feared Nothing

    In 2019, I wrote a blog post called “Finn Fear – Fear of the Unknown.” Back then, my fear lived mostly in my head: self-doubt, comparison, and the feeling of being small in a big, loud country. I had moved from Finland to the US, and I suddenly found myself surrounded by more competition, more…

    Jonna

  • Find your people blog post image with quilt and a book.

    Find Your People: Why a Non-Linear Career Is Your Superpower

    I recently read Jojo Moyes’ One Plus One, and one part of the book really stayed with me. The idea was simple but powerful: trust the process, and trust that there are people out there who are like you—even if you’ve spent a lot of your life feeling out of place, too different, or like…

    Jonna

  • Scrapbook collage with a letter from my future self to my present self, surrounded by motivational phrases and icons like a hearts, faith, and a clock.

    10 Years From Now: A Letter From My Future Self

    Lately, I’ve been thinking about how we talk to ourselves when things feel uncertain—especially as entrepreneurs.There’s a lot we don’t say out loud: the slow seasons, the rejections, the quiet fear that maybe we’re not good enough after all. So I wrote a letter from my future self to my present self. Maybe you need…

    Jonna

  • Being authentically you blog post banner image of aurora borealis Lapland Finland with yellow text and finn-x.com

    Being Authentically You

    Culture and Arts MA, Creative Design Management studies, push me to be freer. For so long, I thought I must execute, execute, and execute. No time to be creative when you have sales figures to present, budgets that need sticking to, and CEOs who want facts and hardcore numbers. Where does creativity fit in that?…

    Jonna

  • Finnish birch trees and lake

    Falling Into New Beginnings

    Autumn is associated with harvest instead of new growth (that’s spring’s job). However, exciting things are developing and I get to fall into a lot of new beginnings. I’m about to start my second master’s degree! I am excited to continue improving myself.  Turku UAS – Here I Come Turku University of Applied Sciences is…

    Jonna

  • Under construction construction site

    Under Construction – Building the CX Foundation

    Hold on, we are under construction – we are building the CX foundation – said no company ever, or did they? Building a foundation is commonly associated as part of a construction, as the first step of building a new structure. You must have a foundation first and then you can build a building on…

    Jonna

  • two giraffes with text care enough to communicate

    Caring enough to communicate

    Communicating to your customers Communication is important in any relationship, and relationship between a business and a customer is no different. You need to communicate to your customer what is happening, what is it that you are selling, what are your daily specials, business hours, ways customers can purchase, how to collect points in loyalty…

    Jonna