Making Your Customers Matter
At FINN-X, everything starts with the customer—but the real change begins with your people.
I work with small businesses who want their customers to feel genuinely seen, heard, and cared for. Amazing customer experiences are not created by one department; they’re delivered every day by the people in your organization—and yes, that means all your employees.
At FINN-X, I believe outstanding customer experiences start by putting your employees first and giving them the right tools, language, and confidence to make decisions. When your people feel trusted to do what’s right for the customer—without fear of saying the “wrong” thing or spending a few extra minutes on a call—they naturally care more.
And when customers feel cared for, they become loyal. Loyal customers come back again and again—and that’s how small businesses grow in a sustainable, human way.
Behind FINN-X is a blend of customer experience expertise, creative thinking, and international perspective that helps translate these ideas into everyday reality for your business.
Meet Jonna, Founder of FINN-X
Behind FINN-X is me, Jonna—a Finnish founder, small-business ally, and self-proclaimed boss lady with a deep love for customer experience, creativity, and small businesses.
Hello!
My name is Jonna, and yes—I’m Finnish. I’m the founder and CEO of FINN-X, where I help small businesses create customer experiences with a truly Finnish Heart.
My motto is “Making Your Customers Matter.” My work is about something very simple, but often forgotten: every customer deserves to feel that they are seen, heard, and valued. When that happens, businesses grow—and people feel better, too.
A blend of strategy, creativity, and heart
I’ve always been fascinated by how people think, feel, and make decisions. That curiosity led me to combine business, creativity, and customer experience in my studies and career.
I bring together:
- A background in marketing and sales
- An MA in Culture and Arts
- An MBA in Customer Experience Management (CXM)
- A Yellow Belt in Lean Six Sigma
- My Finnish Heart and international outlook
This mix means I’m just as comfortable talking about customer data and processes as I am about stories, emotions, and creativity. I love connecting those worlds so that your customer experience is both well-designed and warm and human.
Between Finland and the US
I was born and raised in Finland and now live in Florida, working remotely with clients across the US and internationally. Because of this, I understand both European (especially Finnish) ways of working and the realities of the US market.
I know how Finnish and European companies think, how they like to communicate, and what they value. I also know what US-based customers expect—and how small cultural differences can impact trust, service, and loyalty.
A big part of my work is translating between these worlds: turning European/Finnish strengths like honesty, reliability, and quality into customer experiences and communication that feel natural and engaging in the US market.
Twin mom, values, and perseverance
Outside of work, I’m a twin mom, constantly balancing life, family, and business. My children remind me every day what truly matters: showing up, being kind, and doing the right thing even when it’s not the easiest.
The same values guide my work:
- Perseverance – I don’t give up easily. Good customer experience is built step by step, and I’m with you for the long run.
- Integrity – I believe in doing the right thing every time, even when nobody is watching. That’s how trust is built—with your customers and with your partners.
- Example for my kids – I want my children to see that it’s possible to build a business on honesty, care, and hard work. FINN-X is part of that example.
These values show up in how I work with you: honestly, kindly, and practically, with a focus on what will really help you and your customers.
How I work with you
I see myself as a long-term partner, not just a one-time consultant. When we work together, you and your customers are my priority.
With FINN-X, you can expect:
- Honest feedback – I’ll tell you what I see, kindly but directly.
- Quality work – I care about details, from journeys and processes to words and visuals.
- Practical solutions – No unnecessary complexity, no buzzwords for the sake of it. Just clear, human improvements that fit your reality.
I combine consulting, training, content creation, and creative work to support your customer experience from strategy to execution. Whether we’re mapping journeys, training your team, rewriting your website, or creating visuals and video concepts, my goal is always the same: make your customers feel that they truly matter.
A few things I love
- Thoughtful conversations with small business owners about their ideas and challenges
- Turning complex journeys into something clear and simple
- Writing in both Finnish and English
- Creating content and visuals that feel warm, human, and real
- Teaching perseverance and kindness to my twins—and living those values in my work
I’m looking forward to getting to know you and your business.
Thank you – Kiitos!
-Jonna
Make your customer matter
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What Some Famous People Say
Someday is not a day of the week.
Denise Brennan Nelson
If not now, when?
Hillel the Elder
If you cannot do great things, do small things in a great way.
Napoleon Hill
FINN-X Services
FINN-X provides a wide array of services from Customer Experiences to writing in Finnish. Read more on our Services Page and reach out to talk more.